Felix Dennis Did and He Explains How to Become Wealthy

Felix Dennis suggests anyone who has a genuine compulsion, not just a vague desire, to get rich can do so. How to Get Rich is not a volume of false promises and glib answers like many get rich quick books. Following the advice will be hard work but for the committed it will be worthwhile.

Making Money – A Real Desire

In How To Get Rich Dennis starts by stressing that to do so requires the drive that comes from a compulsion to be wealthy rather than a mere wish that one had money that passes when the moment changes. It is only with that inner drive that the budding entrepreneur will withstand the challenges and tribulations of building a business, especially in the early days.

Pricing for Profit

It's a Key Decision

Pricing strategies are a key marketing decision for any business. Price says a lot about how the business sees itself and its customers.

The price chosen will affect, amongst other things, whether all costs are covered and how the product is perceived by customers. Is it a Rolls-Royce or a Lada? It will affect the market share that the product will achieve and the profit that will be made. Pricing for profit is not simply a case of taking costs and adding a big mark-up.