Uncertainty as a Trigger for Positive Life Changes

This book by Timothy Butler is a guide to using crises of confidence as a starting point for making fundamental improvements to one’s life or career. He argues that feeling stuck and doubting oneself is an important opportunity to put life on a new track.

Getting Unstuck identifies three stages that takes the reader from the initial doubt to the having a new direction based on his real interests and enthusiasms.

Pricing for Profit

It's a Key Decision

Pricing strategies are a key marketing decision for any business. Price says a lot about how the business sees itself and its customers.

The price chosen will affect, amongst other things, whether all costs are covered and how the product is perceived by customers. Is it a Rolls-Royce or a Lada? It will affect the market share that the product will achieve and the profit that will be made. Pricing for profit is not simply a case of taking costs and adding a big mark-up.